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How to Make 2026 Your Most Profitable Year Yet (Without Burnout)

January 28, 20266 min read

How to Make 2026 Your Most Profitable Year Yet (Without Burnout)

If you’re anything like most small business owners, you don’t need more to do, you just need the right things to act on.

Profit doesn’t come from working hard alone. It comes from clear numbers, better decisions, tighter systems, and pricing that actually reflects the value you deliver. And the best part? You don’t need a total business overhaul to make 2026 your most profitable year yet. Only a focused plan.

1) Start With the Profit Truth: Revenue Is Vanity, Profit Is Strategy

Let’s get this out of the way: high revenue doesn’t automatically mean a healthy business. You can turn over £300k and feel poor if:

  • Your margins are thin

  • Your overheads are creeping

  • You’re undercharging

  • Cash flow is chaotic

  • You’re constantly reinvesting without a plan

So the first step to increase profitability in 2026 is to stop measuring success by turnover alone and start tracking the numbers that actually matter.

The “Profit Clarity Pack” (what to review before 2026 starts)

Pull the last 6–12 months of figures and answer:

  • What’s your average monthly profit (not just revenue)?

  • What’s your gross margin (after direct costs)?

  • What are your top 5 expenses?

  • Which services/products have the best margin?

  • What’s your average debtor days (how long it takes to get paid)?

  • How much of your revenue is recurring vs one-off?

If you don’t know these answers, don’t worry (that’s common). But make it your mission to know them in January, because profit growth starts with visibility.

Create a simple monthly dashboard first: revenue, gross profit, net profit, cash balance, debtor days, tax pot balance. Keep it boring. Boring is profitable.

2) Increase Profitability Through Pricing: Raise, Restructure, or Repackage

Pricing is the most powerful lever you have. And it’s usually the fastest route to increase profitability. A price change impacts every sale you make moving forward.

Step 1: Identify your “profit leaks”

Where are you effectively donating time?

  • Scope creep and endless revisions

  • Extra calls that weren’t included

  • “Quick favours” that add up

  • Packages that take longer than you priced for

  • Discounts you regret immediately

If you’re consistently delivering more than you’re paid for, you don’t have a workload problem, you have an offer design problem.

Step 2: Put your offers into tiers

A simple 3-tier structure is a profitability cheat code:

  • Core: the essentials

  • Plus: the best-value option (most people choose this)

  • Premium: higher touch, faster turnaround, more strategy

This does two things:

  1. Stops you attracting only budget clients

  2. Increases average order value without needing more leads

Step 3: Increase prices for new clients first

If raising prices across the board feels scary, start with new enquiries. You’ll quickly learn what the market accepts, and often, it’s higher than you think.

If everyone says yes immediately, you’re still pricing too low.

Step 4: Create a minimum “profit guardrail”

This is a line you don’t cross. Example:

  • “I don’t take on projects below £X.”

  • “My minimum margin is Y%.”

Profit guardrails are what help you increase profitability without burning out.

3) Tighten Up Business Costs Without Killing Growth

Cost-cutting isn’t glamorous. But it’s effective (especially when you cut the right things).

The goal isn’t to run your business on three softwares and manual stress. It’s to remove waste and reinvest into what actually drives profit.

Do a quarterly cost audit

Go through your last 90 days of expenses and label each item:

  • Keep (essential or high ROI)

  • Cut (unused, unnecessary, duplicated)

  • Compress (downgrade or reduce frequency)

  • Consolidate (replace with one better tool/service)

Common cost leaks:

  • Software subscriptions with unused seats

  • Tools doing the same job

  • Expensive payment processing fees

  • Unchecked merchant fees or bank charges

  • Over-ordering stock/materials

  • Overspending on ads without tracking ROI

Negotiate, don’t just cancel

You can often reduce costs by:

  • renegotiating contracts

  • switching providers

  • paying annually (if cash flow allows)

  • bundling services

Every £200 per month saved is £2,400 a year in additional profit, and that’s before tax.

4) Make Cashflow Predictable

A business can be profitable on paper and still feel like it’s struggling. That usually comes down to cashflow timing.

To increase profitability, you need to protect cash, because cash is what gives you the breathing room to make smart decisions rather than desperate ones.

Build a 13-week cashflow forecast

You don’t need anything fancy. A simple spreadsheet works:

  • expected money in (realistic dates, not wishful thinking)

  • expected money out (rent, payroll, VAT, suppliers, loans)

  • opening and closing cash balance

Update weekly. You’ll spot problems early and avoid panic.

Fix your payment systems

If you want a quicker route to smoother cashflow:

  • invoice immediately (not at month-end)

  • add payment links

  • move clients to direct debit where possible

  • automate reminders

  • tighten payment terms

  • reward early payers, chase late payers quickly

A business that gets paid faster can:

  • invest sooner

  • avoid debt

  • reduce stress

  • and yes… increase profitability through stability alone

5) Increase Profitability Through Better Delivery and Operations

Here’s a hard truth: messy delivery kills profit.

If projects regularly overrun, if you’re constantly redoing work, or if your team relies on your brain for everything, margins disappear.

Create “boring” systems

Start with the 5 processes that create the most chaos:

  • lead to client onboarding

  • how work is delivered

  • revision/change request process

  • invoicing and payment collection

  • offboarding and renewal

Document them once. Then refine.

Reduce time per delivery without reducing quality

Profit increases when you deliver the same outcome in less time. Ways to do that include:

  • templates

  • checklists

  • SOPs

  • automation tools

  • batching tasks

  • productised services

If you’re selling services, time is your inventory. Protect it.

6) Use Tax Planning to Keep More of What You Earn

A very overlooked way to increase profitability is to plan your tax position throughout the year rather than react at the end.

Work with your accountant to:

  • forecast Corporation Tax

  • plan director salary/dividends

  • consider pension contributions

  • claim all allowable expenses

  • time capital purchases for allowances

  • avoid director loan issues

  • review VAT scheme suitability

7) Build a 2026 Profit Plan You Can Actually Stick To

Let’s make this tangible. If you want 2026 to be your most profitable year yet, don’t set vague goals like “increase revenue” or “work less”.

Set a plan that is clear and measurable.

The 4-part “Profit Plan”

  1. Profit target:
    “What profit do we want to take home in 2026?” (monthly and annual)

  2. Your levers:
    Choose 3 levers only:

  • price increase

  • average order value

  • conversion rate

  • delivery efficiency

  • cost reduction

  • retention and recurring revenue

  1. Your rhythm:
    Weekly: cash and debtors
    Monthly: management accounts + KPI review
    Quarterly: pricing and cost audit + tax planning touchpoint

  2. Your scoreboard:
    Track 5 core numbers:

  • revenue

  • gross margin %

  • net profit

  • cash balance

  • pipeline/leads

Consistency beats intensity every time.

Profit Is Built, Not Hoped For

Making 2026 your most profitable year yet isn’t about working harder. It’s about working smarter with your numbers and treating profit like a priority.

If you focus on:

  • pricing properly

  • tightening costs

  • improving cash flow

  • delivering more efficiently

  • planning tax proactively

  • and tracking performance monthly

…you’ll increase profitability without needing a massive increase in workload.

And that’s the goal: a business that pays you well, supports your lifestyle, and feels stable as it grows.

If this sounds like something you would like to achieve in 2026 and want support to get it all into place, then check out our services for ambitious agencies and B2B service businesses HERE!


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Fiona Brownlee

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